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Saluting The Woman Entrepreneur: Why They’re Awesome

 With roughly 8.6 million businesses in the United States led by women, female entrepreneurs are setting a strong example not only for the business world, but in particular for women – women with aspirations, dreams and goals. It’s a combination

Posted in Recruitment, Work Life

How to Hire & Keep the Best Employees

It’s widely accepted that for something as artful as hiring the right people for a particular organisation, one must keep in mind a number of variables when arriving at the perfect equation. A number of “to-do’s” have emerged, and have

Posted in Recruitment, Work Life

6 New Year Resolutions For Job Seekers in 2015

Job Seeking has become a stage of life in itself- it takes skill and guile to survive sometimes snoopy employers, judgmental recruiters and competitive peers who make it harder to demand what you truly deserve and get an opportunity that

Posted in Business Development, Recruitment, Resumes, Startups, Work Life

How to stay productive when you aren’t in office

We know how terribly hard it can be to focus on your work when you aren’t in office. When you’re away from office, your boss and your colleagues, it’s harder than ever to concentrate and keep the faith that what you

Posted in Business Development, Startups, Work Life

Why is hiring programmers so difficult?

This was a question asked on Quora that we just couldn’t help but answer because it essentially questioned our existence as a whole. Our Marketing Major gave an insightful, well thought out reply, that we’d love to share with you: So,

Posted in Business Development, Campus Recruitment, Candidate Screening, HR Tech, Online Assessment, Recruitment, Resumes, Use Cases, Work Life

4 Most Exciting Things About Working at a Startup

Being startup enthusiasts ourselves, and having more than a few serial entrepreneurs in the house, we have had our fair share of the excitement and thrill of adventure that comes only with working in a startup- you gotta live it

Posted in Recruitment, Startups, Work Life

Why SaaS Providers Need To Focus on Customer Service

Customers are staring at their computer screen, trusting that they can navigate your carefully set up website- sifting through the various messages you are trying to convey- till they finally reach what they are looking for. They cannot touch or

Posted in Business Development, Case Study, HR Tech, Online Assessment, Startups, Work Life

What Good is a Coder Who Can’t Code?

I hear you’re looking to hire coders.  A Python Pro, perhaps? How are you going to go about it? Stage 1: You start by publicizing the job opening First come the job boards, then some social networking, and maybe even some internal references;

Posted in Candidate Screening, HR Tech, Recruitment, Resumes, Work Life

7 Career Lessons From the Modern Family Crew

Modern Family won the Emmy for Best Comedy Series for the 5th time in a row this year, but award winning comedy and incredible acting isn’t the only thing we can get from this incredible show. Not only is it a

Posted in Lessons From Hollywood, Work Life

10 Things All Recruiters Must Know About Online Skills Assessment

A lot of the advice about “how to hire better” asks recruiters to spend more time on each candidate and discover as much as they possibly can, all so they can reduce the risk of a bad hire, and save

Posted in Campus Recruitment, Candidate Screening, HR Tech, Online Assessment, Recruitment, Resumes, Work Life

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Potknox is a cloud based skill assessment tool that provides efficient and innovative pre-interviewing screening solutions for recruitment in the IT industry.

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