Potknox Blog

Saluting The Woman Entrepreneur: Why They’re Awesome

 With roughly 8.6 million businesses in the United States led by women, female entrepreneurs are setting a strong example not only for the business world, but in particular for women – women with aspirations, dreams and goals. It’s a combination of risks, courage, rewards, talent and persistence that creates successful women, whether they are entrepreneurs, stay-at-home moms, students who are just realizing their dreams or women looking to change their lives for the better.

Jessica Alba Proves Her Doubters Wrong: http://bit.ly/1yQzrBr

Jessica Alba Proves Her Doubters Wrong: http://bit.ly/1yQzrBr

Take, for example, Miss Sara Blakely. When she was 29, she invested her entire life savings – which was only $5,000 – into finding flattering undergarments for women to wear under their clothing. She had previously held jobs as a Disney World ride greeter as well as a door-to-door fax machine salesperson. Since then, Blakely has amassed annual revenue sales of $250 million for her Spanx, shaping underwear that is one of Oprah Winfrey’s Favorite Things.

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Posted in Recruitment, Work Life

How to Hire & Keep the Best Employees

It’s widely accepted that for something as artful as hiring the right people for a particular organisation, one must keep in mind a number of variables when arriving at the perfect equation. A number of “to-do’s” have emerged, and have been proven to be more than useful in steering employers in the right direction.

The talented researchers at http://backgroundchecks.org/ devised 5 steps that can help your company- from small to big- find, recruit, hire and keep the best employees.


How to Find, Hire and Keep the Best Employees [INFOGRAPHIC]

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Posted in Recruitment, Work Life

6 New Year Resolutions For Job Seekers in 2015

Job Seeking has become a stage of life in itself- it takes skill and guile to survive sometimes snoopy employers, judgmental recruiters and competitive peers who make it harder to demand what you truly deserve and get an opportunity that truly challenges you. Unfortunately, job seekers aren’t great at taking the leap to the next stage. The going may be tough- where one wrong move can give you an indelible label and one smooth sentence can take you over to the bright side- but there are some things that can make it even tougher to get out of this most undesirable of situations, and it’s about time we all pledge to rid ourselves of these We have thus compiled a list of 6 New Year Resolutions that job seekers can comfortably look to make. Slide1   The Social Media profiles that you offer hiring managers access to must be honest, lucid and updated at all times, and must be a realistic extension of your professional persona. Join LinkedIn and/or Facebook groups relevant to your industry and line of work, interact with your peers and superiors, subscribe to newsletters that promise to update you about industry trends and rapid innovations, and use the contact list you’ve built over the years to send Holiday greetings or polite conversation starters, so the resourceful people in your circle don’t forget you exist. People aren’t using LinkedIn just to message prospective employers for jobs or prospective employees for job offers- but to build their online brand, which is the universal reputation any hiring manager can uncover even before they meet you, and it’s up to you to ensure you aren’t leaving behind a toxic footprint. Read more ›

Posted in Business Development, Recruitment, Resumes, Startups, Work Life

How to stay productive when you aren’t in office

We know how terribly hard it can be to focus on your work when you aren’t in office. When you’re away from office, your boss and your colleagues, it’s harder than ever to concentrate and keep the faith that what you do, matters. Productivity hacks are one thing, but the freedom of being in the comfort of your own home, wearing, eating and doing whatever you want whenever you want to, offers pure, unadulterated distractions which are a whole other ballgame of wanton wastage, one that can throw you off of yours.


Not only are freelancing and work-from-home becoming commonplace practices, there are also a number of transitional phases in a company’s life cycle (a startup, say) when a few days of work from home are imposed on you, for instance when your founders are off meeting potential investors, looking for a new office, when your work WiFi isn’t working or when you’re feeling unwell. There are also a number of startups that function entirely out of office. In such situations, it’s absolutely crucial you don’t let your productivity drop. But how do you keep it up and running with no one to monitor you?

Here are 5 small things to keep in mind the next time you’re on call on your sofa:Slide1

When you’re feeling lazy or suspiciously calm, think back to the first time you saw your job description, or even any busy day in the recent past; think of how much of a challenge it seemed for you to be able to complete the tasks laid out for you. How is possible that you’ve completely run out of things to do? You, your tasks and your responsibilities still fit into a bigger picture, and for everything you don’t do- every hot lead you let freeze, every supplier you don’t send a Christmas card to, every blog post you forget to post-  there are a number of consequences that were supposed to occur, that now will not. Your lack of action just nipped an entire chain of reactions in the bud, and that chain was the daily and and evergreen success of your company, your department, and you.

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Posted in Business Development, Startups, Work Life

Why is hiring programmers so difficult?

This was a question asked on Quora that we just couldn’t help but answer because it essentially questioned our existence as a whole. Our Marketing Major gave an insightful, well thought out reply, that we’d love to share with you:Hiring engineers is a piece of cake

So, why is hiring engineers so G$% D#$% difficult?

1. Everybody wants them

As JP Rastrullo, forner staffing agency Sourcer and Recruiter. Current Talent Acquisition Specialist in the Software/Advertising industries, said on Quora, “Engineers are in high-demand. Across the board (software, hardware, mechanical, electrical etc), there are fewer good engineers than there are open positions. As a result, most talented engineers are gainfully employed and not interested in switching roles.”  From startups to MNCs, everybody is looking for the best talent, and everybody is willing to pay a high price for it. Whether they have the right methods for doing that, however, is still in question, because really, What Good Is A Coder Who Can’t Code?

2. Hiring biases:

Recruiters sometimes look at the pedigree or background of the engineer to ascertain how good an engineer he is- oh Google, Microsoft, oh Harvard, Yale, he must be good! The fact is, until and unless skills are tested, there’s truly no way to be sure. Plus, admission into great institutions sometimes is linked to their socio-economic background as well- there may be fantastic talent lurking in not-so-great colleges, and not-so-established companies as well. After all, it is the startup generation!Y U No Hire for SKill

There are a couple of reasons these biases- which are just basic human nature, affect hiring:

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Posted in Business Development, Campus Recruitment, Candidate Screening, HR Tech, Online Assessment, Recruitment, Resumes, Use Cases, Work Life

Psychometric Tests in Hiring: What, Why and How

To say that the importance and relevance of psychometric data is a matter of debate would be a gross understatement- parties on both sides of the issue have diametrically opposite viewpoints, but there’s no denying that there is something to talk about.

Source: Clearlife UK

 What Psychometric?

The word psychometric essentially means “the measurement of the mind”; what Psychometric Assessments attempt to do is remove some of the ambiguity in screening processes by making it less dependent on variable factors, and more on easily quantifiable factors. Psychometric testing can measure a number of attributes including intelligence, critical reasoning, attitude, aptitude, motivation, comprehension and personality profile.

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Posted in Campus Recruitment, Candidate Screening, Employee Training, HR Tech, Online Assessment, Recruitment, Resumes, Use Cases

4 Most Exciting Things About Working at a Startup

Being startup enthusiasts ourselves, and having more than a few serial entrepreneurs in the house, we have had our fair share of the excitement and thrill of adventure that comes only with working in a startup- you gotta live it to believe it.  Here are 4 super exhilarating things about working in a startup, that make us want to get out of bed every morning:

Got Ilk?tumblr_lx9iv9EkzT1qb9pa3o1_500

When you’re sitting at the same table or in the same room for hours at a stretch, you’re bound to find out things about each other that you wouldn’t in a regular office with cubicles and distance, like the amount of hours a co-worker can stare at emotionally demanding Buzzfeed posts without allowing a change in their facial expressions, or the ease with which they type grammatically perfect emails that others might spend hours over. You gain a friend in almost every colleague, and in case you don’t, you get a grudging friendship with someone who doesn’t really like you but would be there for you, if you really needed it, nonetheless. A camaraderie forms between the bunch of you, and you become a family bonded by anything from shared lunches to shared dreams.

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Posted in Recruitment, Startups, Work Life

You Can Do It! Real World Advice on Getting Your Startup Published

Right after we got published on YourStory and Product Hunt, we had a flood of questions from our peers which fell somewhere between “How much did you pay?” and “Who did you know?” We understood where they were coming from; just a couple of weeks back, we were spending a number of nights wondering what it would take for us to get our big break and be published on a traffic hungry site like YourStory, where one simple article can send your back links through the roof. Next we’re targeting Mashable, Tech Crunch, Next Big What, CNET and the like, because let’s face it, who isn’t? We had read a number of guiding articles about how to get published on sites like these, and by reading between the lines and telling it like it is, we managed to get it through. Not once, but twice.hey-you-can-do-it

Here are the steps to how we, a startup just like yours, with a few mortals and some serial entrepreneurs, got featured on YourStory and Product Hunt within a couple of months of becoming digitally active:

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Posted in Business Development, HR Tech, Online Assessment, Startups

Remote Campus Recruitment for Startups: How to Make it Work

In our post 7 Problems Startups Face With Campus Recruitment, we explored the major issues that hold startups back from conducting this exercise. In addition to it being a relentless use of time, money and effort, for small to medium sized companies, going anywhere further than Tier I or Tier II cities is near impossible, given the amount of resources they would have to dispatch. Through our own experience, however, we have discovered that it’s not only possible for startups to delve into this large pool of talent, it’s easy, no matter how funded or unfunded you may be.

campus recruitment for startups

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Posted in Business Development, Campus Recruitment, Candidate Screening, HR Tech, Online Assessment, Recruitment, Resumes, Startups, Use Cases

Why SaaS Providers Need To Focus on Customer Service

Customers are staring at their computer screen, trusting that they can navigate your carefully set up website- sifting through the various messages you are trying to convey- till they finally reach what they are looking for. They cannot touch or feel anything, and are just hoping that when you say you have “the best product in the market”, you really do. They trust testimonials, the list of clients you have displayed, and the first five links they find when they type your name in Google. But what if they hit a stumbling block?

cuistomer support

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Posted in Business Development, Case Study, HR Tech, Online Assessment, Startups, Work Life

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Potknox is a cloud based skill assessment tool that provides efficient and innovative pre-interviewing screening solutions for recruitment in the IT industry.

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